Our mission
To produce original, interactive products that are genuinely exciting and beneficial.

Our BUX philisophy
People are usually more fulfulled when they are rewarded for doing what they most like doing. If they are being usefully productive, and their reward is payment, they will be earning money. With money usually comes more choices. With more choices usually comes the freedom to do more things. The achievement of this kind of freedom is what many see as success. If we could have fun experiencing and playing with feelings of success- and what it took to achieve it, our own happy-compasses would point the way for us to go- if we wanted to go there.

Product purpose
The intended purpose of BUX is offer excitement within ones' personal economics experience. Personal economics is a relatively new concept which applies economics principles to ones personal life experiences with money-related issues from a first-person point of view. This game attempts to give "a personal feel," a personal touch, to the concept of economics.
("After all, if you can't see how something applies to you, personally, what good is it?")

About us
Newscool™, Inc., maker of BUX, is a small game company located in south west New Hampshire. As a company, the principals have more than 60 years of experience inventing games– converting complicated ideas into entertaining products. Their major clients are Parker Brothers, Schmid (Germany), Milton-Bradley, Hasbro and other major, worldwide manufacturers.

BUX, their first product as a company, is an original card game which highlights in a realistic way, the excitement of using money and resources to create value and wealth.

The game's inventors are two game industry veterans and New Hampshire residents, Charles Phillips and Sam Kjellman.

Phillips, Newscool's president, a professional mechanical engineer, professional game inventor, and personal economics instructor, started with the Ford Motor Company (Dearborn, Michigan). He later was with Ned Strongin Associates (an ex-major supplier of invented toys and games to the industry), and the Ideal Toy Company's "517" internal inventing group. [George Willig, friend and climber of the World Trade Center building also worked in 517 at the time, asked Phillips to "check" his design for equipment for "'doing something unusual."] From an early age, seeing his older brother make playthings, Phillips learned that he too could make "things from his imagination". Focusing on games, he invented such products as: "I Vant To Bite Your Finger" (Hasbro), Advance To Boardwalk (Parker Brothers), Clue Jr. Detective (Parker Brothers), Castle Risk (Parker Brothers), Boggle Bowl (Parker Brothers), Whoozit? (Trivia, Inc.), Free Parking (Parker Brothers), Vegas Nites Casino Card Series (International Games), Oh Bleep! (ARC), Rollercoaster (Parker Brothers), Super Yatzi (FX Schmid, Germany), Mystery Cards (FX Schmid, Germany), FITS (Ravensburger, Germany), Shapes Up (Educational Insights), Tripoley Dice (Cadaco), and most recently, M.A.G.S. (Hasbro)- a hand-held electronic game which played to the beat of the players' music. His most recent project is a cell phone game that "millions" can play against each other at the same time.

Sam Kjellman is a product inventor-designer-developer with a keen interest in many areas of knowledge, including economic theory. His expertise includes product invention, design and development. His past work experiences include designing automotive products for the Ford Motor Company (Dearborn, Michigan), designing home appliances, and toys and games, including computer and video games for Parker Brothers. He has collaborated with Newscool, Inc. / New England R & D over the past 10 years on a number of toy and game inventions including the latest product, BUX. Kjellman is an expert with-, and teaches Pro/Engineer 3D CAD software applications for 3D modeling and product development. In addition to games, Sam is currently involved in two projects: developing a passive heat storage system using solar energy, and designing high-efficiency, active, water distillation products.

Contact us:
Newscool™, Inc.
PO Box 880
Walpole, New Hampshire 03608
(603) 756 3800
info@BUXthegame.com

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